Brand Victoria - using our logos

Guidelines on using existing Brand Victoria logos, including downloads.

Using existing Brand Victoria logos

All Victorian Government communication should carry the appropriate Brand Victoria logo.

All logos originate from the primary Victoria logo. This is used when promoting Victoria (including regional Victoria) to a domestic audience. Our other primary logos are:

Victoria Australia logo
Melbourne logo
Melbourne Australia logo
Melbourne Victoria Australia logo

All our primary logos are available in black, blue and transparent versions.

You can download low-resolution PNG and high-resolution TIFF logo files below.

New logos

All new logos must be approved. Find out how to create a new logo.

Authorisation

Brand Victoria is the property of the Victorian Government. It cannot be used by any government or non-government body without authorisation.

If you’re not sure if you’re authorised to use a Brand Victoria logo, email branding@dpc.vic.gov.au.

Four versions of the Brand Victoria logo are now trademarked. For further information about Brand Victoria trademarks, contact branding@dpc.vic.gov.au

Use of more than one logo

Victorian Government communications materials from departments and entities often include a lead logo and an endorser logo:

The lead logo represents the entity delivering the content on the website. It should be given prominence by being positioned at the top of the website’s header (either in the top left or centred).
The endorser logo - the Victoria State Government logo - is secondary to the lead logo. It’s positioned at the bottom-right in the website’s footer.

For guidance on logo placement, see the following sections in the Brand Victoria guidelines

pages 20 to 21 for information on placement
the examples in section 3 (pages 42 to 50)

Using our logos on video content

Dimensions: the logo should be minimum 1080 pixels on the longest side
Resolution: minimum 72dpi, preferably 300dpi
File format: EPS or PNG with transparency

If using a Victorian Government department or agency logo, check whether there are other conditions for use (such as colours, background or spacing).

Also note the requirements for authorisation tags on videos.

Download logo files

Open all

Download the VIC logo

Favicon

The VIC logo is mainly used for small digital applications, such as the favicon on a web browser or the avatar or profile image for social media apps.

The VIC logo used as a favicon

VIC favicon Adobe Illustrator (zip file) zip 286.47 KB (opens in a new window)

Versions of the VIC logo are used on Victorian Government social media accounts (eg the vic.gov.au Twitter account).

VIC logo social media circles, including AI file zip 609.3 KB (opens in a new window)

Download Victoria logos

Victoria

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The Victoria logo is the primary logo at the heart of Brand Victoria.

It is to be used when promoting Victoria, inclusive of regional Victoria, to a domestic audience.

Logo for print and video use

Victoria logo CMYK EPS for print Other 1.3 MB (opens in a new window)

Logos for web use

Victoria logo PNG web versions (black, blue, reversed) zip file zip 17.26 KB (opens in a new window)

The minimum height this screen-resolution logo may be used is 40px high.

Victoria Australia

The Victoria Australia logo is used for international applications when specifically promoting Victoria, inclusive of Regional Victoria, and intentionally not Melbourne.