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Brand Victoria Guidelines

Download the PDF for guidelines on using our logos, fonts, colour palette and other elements. Download the Brand Victoria Guidelines PDF:

Brand Victoria Guidelines PDF 3.45 MB (opens in a new window)

Brand Victoria - using our logos

Guidelines on using existing Brand Victoria logos, including downloads.

The process for creating a new logo for a Victorian Government department or entity. All new logos must meet our criteria and have formal approval.

Brand Victoria fonts

VIC is the brand font to be used across all Victorian Government communications. Explains the various uses and alternatives.

Coat of Arms and State Badge guidelines

The State Badge of Victoria and the Victorian Coat of Arms can only be used with permission and in certain circumstances.

Capital works signage guidelines

Capital works signs provide information about major public works. Find guidelines on types, layouts, colour, text and construction.

1. What these guidelines will help you achieve

1.1 Brand architecture – The primary logos

1.2 Brand architecture – How the various logos work with Brand Victoria’s primary logo

1.3 Decision tree – Deciding if a logo needs to be developed under Brand Victoria

1.4 Brand governance – Role of Department of Premier and Cabinet and other departments

1.5 Which logo do I use?

2. Brand Victoria elements

2.1 Brand Victoria logos

2.2 Brand Victoria logo placement

2.3 Brand Victoria logo placement don’ts

2.4 Brand Victoria primary logo usage do’s

2.5 Brand Victoria primary logo usage don’ts

2.6 Brand Victoria colour palette

2.8 Brand Victoria colour palette combination don’ts

2.9 Brand Victoria Typography – Primary font

2.10 Brand Victoria Typography – Display fonts

2.11 Brand Victoria Typography – Alternative fonts

2.12 Brand Victoria Typography – Logo development font

2.13 Intersection device

2.14 Intersection device usage do’s and don’ts

2.15 Photography

2.16 Photography combinations

2.17 Photography combination don’ts

2.18 Accessibility

3. Samples of how the logos and visual language can be applied

3.1 Digital executions – Websites

3.2 Digital executions – Social media and apps

3.3 Print executions – Brochures

3.4 Print executions – Billboards and hoardings

3.5 Print executions – Banners and metrolites

3.6 Print executions – Capital works signage

4. Using and creating Brand Victoria logos

4.1 Thinking of creating a logo?

4.2 Victoria logo and international version

4.3 Melbourne logo and international version

4.4 Victoria State Government logo

4.5 Victoria State Government Australia logo

4.6 Victoria State Government Department logo

4.7 Victoria State Government Department Division logo

4.8 Government Customer Facing Division logo

4.9 Creating a Government Customer Facing Division logo

4.10 High-Profile Entity/Division logo

4.11 Creating a High-Profile Entity/Division logo

4.12 Endorsed Initiative logo and creating endorsed Initiative logos

4.13 Endorsed Statutory Authorities and government owned corporations

4.14 Campaign logo

4.15 Creating Campaign logos

4.16 Destination logos

4.17 Creating Destination logos

4.18 Melbourne Extreme Format exceptions

5. Additional information

5.1 Victorian Coat of Arms and the State Badge of Victoria

5.2 Partnerships and Sponsorships

5.3 Whole of Victorian Government Branding

Updated 3 February 2026

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