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Advertising and government communications

Communication requirements, policies, guidelines and approval processes for all Victorian Government advertising and communications.

Victorian Government communication requirements

An overview of the general principles of Victorian Government communications, requirements under legislation, advertising regulations and governance arrangements.

Ensuring we reach all Victorians with our communications

All Victorian Government advertising and related communications must be effective and demonstrate fairness, equity and probity.

Victorian Government accessible communications policy

Making communications as accessible as possible so that all Victorians have equal access to Victorian Government information.

Sponsorship policy and guidelines

Victorian Government departments and agencies must follow these guidelines when entering sponsorship arrangements.

Authorisation tags for government advertising

Guidelines on legislative requirements for ‘authorised by’ statements on all Victorian government television, radio and other advertising.

Advertising plans and spend

Annual advertising plans and reports, providing an overview of government advertising expenditure.

Find your Mediacom contacts and department contract managers

About our print supplier, Finsbury Green and account managers

Victorian Government Social Media Operational Policy

This policy aims to mitigate the risk of defamation and provide protective measures to support the safety and wellbeing of Victorian Public Sector staff utilising social media in their work.

Victorian Government Social Media Operational Guidelines

A practical guide for Victorian Government departments and agencies to comply with the Social Media Operational Policy.

Governance

Updated 14 November 2025

About the VIC Government

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Working in the Victorian Government