Advertising plans and spend
Annual advertising plans and reports, providing an overview of government advertising expenditure.
Historical data on Victorian Government advertising expenditure
Collated advertising expenditure data published in past Victorian Government Advertising Reports, for ease of access and analysis across multiple years.
2023-24 advertising reports
Victorian Government Advertising Report 2023-24
This page provides information regarding the Victorian Government’s expenditure on advertising for the 2023-24 financial year
Victorian Government Advertising Plan 2023–24
About the 2023–24 advertising plan
2022-23 advertising reports
Victorian Government Advertising Plan 2022-23 - Summary Word 384.9 KB (opens in a new window)
Victorian Government - Campaign Activity Summary 2022-23 Word 669.68 KB (opens in a new window)
Victorian Government Advertising Report 2022-23 Word 2.64 MB (opens in a new window)
2021-22 advertising reports
Victorian Government Advertising Report 2021-22 Word 2.66 MB (opens in a new window)
Victorian Government Campaign Activity Summary 2021-22 Word 656.53 KB (opens in a new window)
Victorian Government Advertising Plan 2021-22 Word 378.54 KB (opens in a new window)
2020-21 advertising reports
Victorian Government Advertising Report 2020-21 Word 2.66 MB (opens in a new window)
Victorian Government Campaign Activity Summary 2020-21 Word 648.94 KB (opens in a new window)
Victorian Government Advertising Plan 2020-21 Word 1.1 MB (opens in a new window)
2019-20 advertising reports
Victorian Government Advertising Report 2019-20 Word 2.63 MB (opens in a new window)
Victorian Government Campaign Activity Summary 2019-20 Word 632.94 KB (opens in a new window)
Victorian Government Advertising Plan 2019-20
Victorian Government Advertising Plan 2019-20
2018-19 plan and reports
Victorian Government Advertising Report 2018-19
This page provides information regarding the Victorian Government’s expenditure on advertising for the 2018-19 financial year
Victorian Government Campaign Activity Summary 2018-19
Major Victorian Government advertising campaigns in 2018-19
Victorian Government Advertising Plan 2018-19
Victorian Government advertising plan, outlining all campaign advertising planned for 2018–19.
2017-18 plan and reports
Victorian Government Advertising Report 2017–18
This report provides an overview of Victorian Government media advertising expenditure for the period 1 July 2017 to 30 June 2018.
Victorian Government Campaign Activity Summary 2017-18
This report provides a summary of major Victorian Government advertising campaigns undertaken from 1 July 2017 to 30 June 2018.
Victorian Government Advertising Plan 2017-18
This advertising plan outlines all campaign advertising planned by the Victorian Government for 2017–18.
- Previous years’ advertising plans and reports
2016-17
Victorian Government Advertising Report 2016-17 PDF 295.98 KB (opens in a new window)
Victorian Government Campaign Activity Summary 2016-17 PDF 317.27 KB (opens in a new window)
Victorian Government Advertising Plan 2016-17 PDF 539.7 KB (opens in a new window)
2015-16
Victorian Government Advertising Report 2015-16 PDF 274.81 KB (opens in a new window)
Victorian Government Campaign Activity Summary 2015-16 PDF 371.34 KB (opens in a new window)
2014-15
Victorian Government Advertising Report 2014-15 Word 152.02 KB (opens in a new window)
Victorian Government Campaign Activity Summary 2014-15 Word 152.59 KB (opens in a new window)
2013-14
Victorian Government Advertising Report 2013-14 PDF 455.62 KB (opens in a new window)
Victorian Government Campaign Activity Summary 2013-14 PDF 652.61 KB (opens in a new window)
2012-13
Victorian Government Advertising Report 2012-13 PDF 425.52 KB (opens in a new window)
2011-2012
Victorian Government Advertising Report 2011-12 PDF 406.31 KB (opens in a new window)
2010-11
Victorian Government Advertising Report 2010-11 PDF 380.77 KB (opens in a new window)
2009-10
MAMS Expenditure Report - 2009-10 PDF 13.19 KB (opens in a new window)
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Updated 11 March 2026
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