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Marketing content creator

Find out more about working as a marketing content creator and the possible pathways to job opportunities.

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Marketing content creators use digital media to promote products and services. If you’re creative and tech-savvy, this role could be for you.

Find out what a marketing content creator does and the related Vocational Education and Training (VET) courses and pathways you can take to secure a job.

What is a marketing content creator?

Marketing content creators create and publish text, photos and video. They use content to promote brands, products or services online, including social media.

In this role you may:

Find out more about retail content creators(opens in a new window) and these related jobs on the Victorian Skills Gateway(opens in a new window):

Explore these related TAFE and training courses on the Victorian Skills Gateway(opens in a new window):

You may be eligible for government funding to help pay for your course.

Median salary

The median weekly earnings for advertising and marketing professionals in Australia is $1,803.

Source: Jobs and Skills Australia(opens in a new window)

Note this salary is current as of January 2025 and is indicative only. A range of salaries apply to different roles across the industry.

Job demand in Victoria

Below are the projected employment for advertising and marketing professionals jobs in Victoria. Figures show the number of workers in 2024 and the new workers expected to enter the workforce by 2027 and 2034.

‘New workers expected’ accounts for workers adding new jobs to the economy and replacing retirees over the next 3 and 10 years. These projections are estimates only. There will be additional jobs available as people move between jobs and industries.

Specific data is not available for marketing content creators.

Region Workers 2024 New workers expected by 2027 New workers expected by 2034
Victoria 27,130 2,708 8,723
Melbourne – inner metropolitan 12,920 1,450 4,547
Melbourne – inner south-east metropolitan 2,923 246 793
Melbourne – southern metropolitan 2,750 223 694
Melbourne – northern metropolitan 1,967 209 730
Melbourne – eastern metropolitan 3,207 225 749
Melbourne – western metropolitan 1,572 203 667
Ballarat and surrounds (Central Highlands) 249 20 72
Bendigo, Echuca and surrounds (Loddon Campaspe) 256 22 75
Geelong, Colac and surrounds (Barwon) 761 56 245
Gippsland 204 17 52
Horsham and surrounds (Wimmera Southern Mallee) 25 <10 <10
Mildura, Swan Hill and surrounds (Mallee) 50 <10 <10
Shepparton, Seymour and surrounds (Goulburn) 64 10 26
Wangaratta, Wodonga and surrounds (Ovens Murray) 120 22 55
Warrnambool, Hamilton and surrounds (Great South Coast) 61 <10 <10

Source: Victorian Skills Authority Employment Projections Dashboard

Resources to plan your next steps

Visit our retail industry profile to find out about:

Explore growing industries in your region

Training and careers in your region

Explore training, skills and job opportunities in your area of Victoria. Find out where you could work, what kind of job you could do, and what training you’ll need.

Training and careers in growing industries

Learn about high demand industries in Victoria. Find out where you could work, what kind of jobs you could do, and what training you’ll need.

Updated 23 January 2025

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